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About Us

Ahmad Sohail Khan

Ahmad Sohail Khan is a lecturer at Government College University Faisalabad. He has vast experience teaching Marketing Communication courses at the undergraduate level. Currently, he is a doctoral student at Lyallpur Business School, Government College University Faisalabad, Pakistan.

Publications

Tourist Consumption Values: The Essence of Ecotourism

People's lifestyles have transformed as a result of the advancement of civilization and changes in society. Numerous people are beginning to augment their spiritual and...

Impact of Employee-Based Brand Equity on Customer-Based Brand Equity

The chapter describes brand equity and its types. Moreover, it brings unique pieces of work representing the phenomenon of internal brand management (IBM) along with the impact...