Agnieszka Jadwiga Wójcik-Czerniawska

Agnieszka Wójcik-Czerniawska is Associate Professor at Warsaw School of Economics (SGH) in Poland. The PhD of Economics field Management, MBA in Spanish- ICEX-CECO- Madryt. Visiting Professor at many foreign Universities in Europe (Italy, Spain) and World (Peru, Kenya), The area of research are connected with: modern finance, finance technology, digital currency, financial isolation. The participant in many international conferences in all around the world.

Publications

Marketing of the Healthcare System in the Light of Sources of Its Financing and Tools for Building a Competitive Advantage
Marketing of the Healthcare System in the Light of Sources of Its Financing and Tools for Building a Competitive Advantage
Agnieszka Jadwiga Wójcik-Czerniawska, Zbigniew Grzymała. © 2024. 17 pages.
The main purpose of the chapter is to review medical systems and their financing, and to popularize these systems through various marketing tools. Within the different approaches...
The Power of Sustainable Branding: Building a Better Future
The Power of Sustainable Branding: Building a Better Future
Agnieszka Jadwiga Wójcik-Czerniawska. © 2024. 19 pages.
In the present business scene, sustainability isn't simply a trendy expression; it's a strong power driving memorability and development. Shoppers are progressively aware...
The Role of Artificial Intelligence in Modern Finance and Sustainable Marketing
The Role of Artificial Intelligence in Modern Finance and Sustainable Marketing
Agnieszka Jadwiga Wójcik-Czerniawska. © 2023. 17 pages.
Artificial intelligence (AI) is reshaping marketing and is becoming a capable assistant supporting many facets of the industry. Artificial intelligence plays a vital role in...