Agnieszka Żak

Agnieszka Żak is a graduate of the Cracow University of Economics (MA) and the Jagiellonian University (PhD). PhD in economics in the field of management science (2008). Assistant professor, employee of the Department of International Management at the Cracow University of Economics. Director of postgraduate studies in the field of “Enterprise management - MBA management studies” at the Cracow Business School of the Cracow University of Economics (since 2008). Research interests and article topics include: sustainable development, corporate social responsibility (CSR), corporate community involvement (CCI), cross - sector social partnerships, international management, intercultural communication. Social activities: Zaczytani.org Foundation - Coordinator in Krakow (since 2018).

Publications

Cross-Sector Partnerships and Relationship Marketing in Healthcare: The Example of Fairy Tale Therapy in Children's Hospitals in Poland
Cross-Sector Partnerships and Relationship Marketing in Healthcare: The Example of Fairy Tale Therapy in Children's Hospitals in Poland
Agnieszka Żak, Kakhaber Djakeli, Edyta Bielińska-Dusza. © 2024. 29 pages.
The aim of this chapter is to assess the potential of fairy tale therapy as a comprehensive relationship marketing tool in the context of cross-sectoral partnerships. The chapter...