Afifi Alifia Salsabila Putri

Afifi Alifia Salsabila Putri earned her Bachelor's degree in Management (Technology) from Universiti Teknologi Malaysia in 2023, distinguished by the prestigious Dean's List Award. Her academic journey was marked by notable achievements, including the receipt of both the Best Paper Award and Best Presenter Award at the MoT Symposium UTM in 2023. Afifi's research pursuits focus on unraveling the intricate interplay between business strategies and technological advancements, mirroring her academic specialization. She is currently work as a Business Consultant at EY Indonesia, She leverages her expertise to address contemporary business challenges comprehensively. Afifi is also acknowledged as the author of Virtual Try-On Application and Fashion Purchase Intentions Among Gen Z Consumers in Malaysia.

Publications

Virtual Try-On Application and Fashion Purchase Intentions Among Gen Z Consumers in Malaysia
Virtual Try-On Application and Fashion Purchase Intentions Among Gen Z Consumers in Malaysia
Logaiswari A. P. Indiran, Afifi Alifia Salsabila Putri, Chen Fu, Jadel Autor Dungog. © 2024. 19 pages.
Online shopping, integral to modern life, lacks the tactile experience of physical retail, a significant shortfall in fashion. This gap is being addressed by incorporating...