Abir Zouari

Abir Zouari is a doctor in marketing at University of Sfax in Tunisia. Actually, she has an academic experience of over 5 years. Her PhD thesis is related to the role of institutional orientation on export performance. Her research interests are in international marketing, green marketing and CSR, and digital marketing and new technologies. She published her works in reputed journals and participated in conference at national and international level.

Publications

Metaverse as the New Challenge of Tourism in the Phygital Age: State of the Art and Research Agenda
Metaverse as the New Challenge of Tourism in the Phygital Age: State of the Art and Research Agenda
Sawssen Ayadi, Abir Zouari. © 2024. 17 pages.
Firms have begun to use Phygital and Metaverse almost in all sectors, which makes these strategies important to gain competitive advantage in markets. Recently, tourism can be...