Abir Fawal

Abir Mounir El Fawal is a PhD holder in Management from the Lebanese University since January 2018. Born and raised in Tripoli Lebanon. She started her university level education in 2002; she obtained her BS degree in Business Administration from the USJ University in 2005.She completed her Masters degree (DEA) in Management from the USJ University in 2007.She achieved her PhD studies in Management from the Lebanese University in 2018. She has worked for over 13 years at university level in different academic and administrative positions. She is fluent in French and English and experienced in teaching Business Ethics, Human Resource Management and International Business. She is an active researcher and has published many articles in the Marketing, Management and Banking fields. She is engaged in supervising MBA graduate students’ projects in Management and Marketing.

Publications

Transforming Human Resources With AI: Empowering Talent Management and Workforce Productivity
Transforming Human Resources With AI: Empowering Talent Management and Workforce Productivity
Mazen Fawaz Massoud, Bassel Maaliky, Abir Fawal, Allam Mawllawi, Fadlallah Yahkni. © 2024. 46 pages.
AI is an irreplaceable human resources technological tool in the era of new technologies. AI allows recruiters to face tense talent shortages and resignation peril. AI benefits...
The Relationship Between Customer Perceptions of Green Marketing Influence on Buying Behavior
The Relationship Between Customer Perceptions of Green Marketing Influence on Buying Behavior
Sam El Nemar, Hani El-Chaarani, Zouhour El-Abiad, Abir El-Fawal, Hebatallah Badawy. © 2023. 31 pages.
The aim of this chapter is to examine the relationship between consumer perception of green advertising and consumer buying behavior. This study was conducted on consumers in...