Abdullah Sarwar

Abdullah Sarwar is currently a Senior Lecturer of Marketing and the Deputy Dean (Student Experience & Alumni) at the Faculty of Management, Multimedia University (MMU), Cyberjaya, Malaysia. He was educated at the University Tun Abdul Razzak, Malaysia and graduated with a master's degree in business administration after serving 5 years in Bangladesh Army as a commissioned officer. He then worked as a corporate manager for another 3 years before attending International Islamic University Malaysia for his PhD degree in Business Administration. He then embarked on an academic career, which has both embraced teaching undergraduate and postgraduate students and research. He is currently a member of the American Psychological Association (APA). He has published more than 80 academic articles in various international journals and conferences in the field of marketing and management. He has been awarded the “Emerald Literati Network Awards for Excellence” in the category of highly commended paper 2016. He has also distinguished himself as a trainer and has played a pivotal role in consultancy and research. He is currently an active trainer/consultant for Unifi, Telekom Malaysia for “Digital Marketing with E-Learning” while indulging in academic research by mentoring PhD and master's students. His research interest covers consumer behaviour, digital marketing, Islamic marketing, service marketing, marketing strategy and tourism marketing. He can be contacted at sunabdullah@gmail.com.

Publications

The Evolution of Corporate Governance in Asian Markets
The Evolution of Corporate Governance in Asian Markets
Aysa Siddika, Abdullah Sarwar. © 2024. 23 pages.
Corporate governance practices in the Asian market have come under intense scrutiny in recent years after a series of high-profile corporate scandals exposed weaknesses in the...
Moderating Effects of Opportunity on the Cognitive and Motivational Factors of Internet Engagement: A Study of the Digital Divide in Malaysia
Moderating Effects of Opportunity on the Cognitive and Motivational Factors of Internet Engagement: A Study of the Digital Divide in Malaysia
Adedapo Oluwaseyi Ojo, Mazni Alias, Magiswary Dorasamy, Abdullah Sarwar, Oluwayomi Toyin Ojo. © 2022. 17 pages.
This study investigates usage behaviour as a variation in internet engagement by integrating the concept of access gaps with the ability-motivation-opportunity (AMO) framework....