Aastha Jain

Aastha Jain is an Assistant Professor in Department of Management Studies, Vaish College of Engineering, Rohtak, since 2021 (affiliated to Maharshi Dayanand University Rohtak, Haryana). She is B.Com (Hons.), M.Com, Ph.D. and UGC-NET (3-times in Commerce) qualified. She got her Ph.D. degree in Commerce from Maharishi Dayanand University in 2022. She has published many research papers in various National and International (Scopus/UGC Care listed/Peer reviewed) journals and edited books. She has also presented many research papers at various sponsored conferences and seminars. Her main research interests include Behavioral Finance, Entrepreneurship, Marketing, and Human Resource, etc. Her technical expertise lies in SPSS, AMOS, R-Studio.

Publications

Understanding the Impact of Artificial Intelligence and Robotics in the Tourism and Hospitality Industry Through Customer Experience: A Systematic Literature Review
Understanding the Impact of Artificial Intelligence and Robotics in the Tourism and Hospitality Industry Through Customer Experience: A Systematic Literature Review
. © 2024. 22 pages.
In the current scenario, the role of artificial intelligence is becoming crucial as it can perform challenging tasks and actions with less time and more accuracy. There is a need...
Exploring the Linkage Amid Dimensions of Virtual Learning Service Quality, Virtual learning Learner Satisfaction, and Loyalty: Evidence From India
Exploring the Linkage Amid Dimensions of Virtual Learning Service Quality, Virtual learning Learner Satisfaction, and Loyalty: Evidence From India
Deepanshi Aggarwal, Aastha Jain, Preeti Jain. © 2023. 16 pages.
The core intention of this study is to examine the impact of virtual learning service quality attributes on the virtual learning learner's satisfaction and loyalty in India....