Aarti Madan

Aarti Madan is a PhD candidate based at Atal Bihari Vajpayee School of Management and Entrepreneurship, Jawaharlal Nehru University, New Delhi, India. Her research area includes technology adoption, gamification, and consumer behaviour. She has numerous papers to her credit. She has presented her PhD work in various national and international conferences.

Publications

Leveraging Event Gamification for Event Planning and Creating a Memorable Experience
Leveraging Event Gamification for Event Planning and Creating a Memorable Experience
Aarti Madan, Vaniki Joshi Lohani. © 2024. 30 pages.
This chapter explores the innovative use of game elements and mechanics in event planning to enhance engagement, foster interaction, and create memorable experiences. Beginning...