A. Anuradha

Anuradha A. is working as a Professor, in the Department of MBA, Cambridge Institute of Technology, K.R. Puram, Bangalore. She has done her post graduation and Ph.D., under The University of Madras and has a teaching experience of 23 years. She worked under various affiliated institutions of Madras University, Anna University, Visvesvaraya Technological University and Christ deemed to be University. Her area of research includes Economics and Marketing. Currently she is guiding research scholars under VTU.

Publications

Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals
Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals
A. Anuradha, R. Shilpa, M. Thirupathi, S. Padmapriya, Gopalakrishnan Supramaniam, Bharath Booshan, Shabista Booshan, Naveen Pol, Chandan A. Chavadi, Dhanabalan Thangam. © 2023. 21 pages.
Businesses that engage in sustainable marketing can benefit both the world and their bottom line. Earlier, companies could satisfy many customers by simply providing low pricing...