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About Us

Gagandeep

Gagandeep is currently working as Assistant Professor of Marketing in Chitkara University. He received his M.B.A. in Marketing and Ph.D. in Marketing & International Business from Panjab University’s University Business School. He has more than 14 years of teaching and research experience. His area of interest in teaching are Marketing Research, Research Methodology, Management Science, Applied Operations Research, Marketing Management and Strategic Management. Dr Gagandeep has presented papers in various National and International conferences and has published more than 10 research papers. His area of interest in research are Empirical modeling of marketing problems, Service Quality, New product development and Emerging trends and issues in marketing.

Publications

Textual Alchemy: Unleashing the Power of Generative Models for Advanced Text Generation

This chapter explores the transformative potential of generative models for advanced text generation, focusing on leveraging structural equation modeling techniques. With the...

Unlocking the Value of Non-Fungible Tokens: A Comprehensive Introduction

Non-fungible tokens (NFTs) are unique, irreplaceable, distinguishable, and tradeable physical as well as digital assets. These gained real hype on the sale of digital artworks...

Impact of Augmented Reality and Virtual Reality on Customer Purchase Behavior in the Virtual World

Metaverse is opening new avenues of opportunities for product manufacturers, as well as service providers, and with this focus in mind, the present research proposes the scope...

Green Environmental Sustainability: Initiatives by Government and Corporate Sectors

Green environmental sustainability is a responsible human interaction with the ecosystem which allows for long-term environmental quality and avoids depletion of our natural...