Prashant Chaudhary

Prashant Chaudhary is currently working as Associate Professor at MIT World Peace University, Pune (India). Prior to this, he has worked with Symbiosis Skills and Professional University (SSPU) and a couple of other leading institutions. In Corporate, he has worked with leading MNCs like Hafele Ind. Pvt Ltd, Lifestyle International, Kansai Nerolac Paints Ltd. and Sterlite Copper Ltd. Authored two books titled, ‘Retail Marketing in the Modern Age’ and ‘Selling and Negotiation Skills – A Pragmatic Approach’, both published by SAGE. Besides that, published research papers and case studies in internationally reputed journals – indexed in ABDC, Scopus and Web of Science. Associated with book publishers, Wiley (John Wiley & Sons, Inc.) and SAGE Publishing as Content Reviewer. Also, working as reviewer with Marketing And Management of Innovations (Web of Science) – Sumy State University, Ukraine, Asian Journal of Management Cases (Scopus, ABDC and Web of Science) – SAGE Publications and Green and Low-Carbon Economy – Bon View Publishing Pte. Ltd. Singapore. He has been awarded with “Innovative Educator Award” – conferred by Valia Centre of Excellence, Mumbai i

Publications

Adoption of NFTs and Cryptocurrency in Marketing
Adoption of NFTs and Cryptocurrency in Marketing
Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma. © 2024. 294 pages.
In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have...