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About Us

Muhammad Ibrahim Khan

Muhammad Ibrahim Khan is a PhD scholar. He has a working experience of 16 years in Govt based Health care organizations. Ibrahim has sound administrative skills; keen interest in service industry. He has good communication, teaching, and training skills. Currently he is working on how technologies transform the advertising ecosystems. Technologies are now days become the primary need of any organization. He also has some Scopus based publications and look forward to contribute more in current issues.

Publications

Impact of Blockchain Technology on Transparency and Trust in Programmatic Advertising Supply Chain

The aim of this chapter is to evaluate previous research, reports, and opinions of marketing specialists regarding the issue of transparency and trust in the existing supply...

Industry 4.0 or Pharma 4.0?: Assessing Suitability, Benefits, Challenges, and Opportunities for Healthcare Supply Chains

This chapter examines the convergence of Industry 4.0 and Pharma 4.0 in the context of healthcare supply chains. It investigates the potential applications of these industrial...