Reena Malik

Reena Malik presently working as an Assistant Professor in Chitkara Business School, Chitkara University, Punjab, India. She is Ph.D in Management and Post graduate in Management,Mass Communication (Gold Medal) and Commerce. She has qualified UGC/NTA NET in both Commerce and Management. She has published more than 30 papers in reputed national and international journals and presented papers in various government sponsored seminar and conferences. She has five books to her credit. Having a teaching experience of more than nine years, she is actively working in the research area of Marketing and Finance.

Publications

Sensible Selling Through Sensory Neuromarketing
Sensible Selling Through Sensory Neuromarketing
Reena Malik, Shivani Malhan, Manpreet Arora. © 2025. 340 pages.
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up...
Adoption of NFTs and Cryptocurrency in Marketing
Adoption of NFTs and Cryptocurrency in Marketing
Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma. © 2024. 294 pages.
In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have...
NFTs and Web 3.0: Application, Opportunities, and Challenges
NFTs and Web 3.0: Application, Opportunities, and Challenges
Sahil Malhotra, Reena Malik. © 2024. 9 pages.
This chapter explores the future landscape of Web 3.0-based NFT marketplaces through the lens of AI integration. The objective is to examine how AI technology will transform...
Culture and Its Influence on Elements of Marketing Mix
Culture and Its Influence on Elements of Marketing Mix
Reena Malik. © 2023. 8 pages.
Globalization has given impetus to international commerce and multinational companies are marking their presence worldwide with their robust and effective marketing strategies....
Retail and Internet of Things: A Digital Transformation
Retail and Internet of Things: A Digital Transformation
Reena Malik. © 2022. 10 pages.
The Indian retail sector is transforming rapidly propelled by rising household income, technology advancements, e-commerce, and increased expectations. Radical changes are...
Social Media Marketing as New Marketing Tool
Social Media Marketing as New Marketing Tool
Sonal Trivedi, Reena Malik. © 2022. 16 pages.
Businesses are growing rapidly. They are using different strategies to connect customers. In this process, marketing is the most important thing. Most people use social media...
Into the Metaverse: Marketing to Gen Z Consumers
Into the Metaverse: Marketing to Gen Z Consumers
Sumeet Singh Lamba, Reena Malik. © 2022. 7 pages.
Since 2020, the word “metaverse” has gained traction in the technology world. Author Neal Stephenson initially described the possibility of the metaverse in his 1992 sci-fi novel...
Social Media Marketing as New Marketing Tool
Social Media Marketing as New Marketing Tool
Sonal Trivedi, Reena Malik. © 2021. 20 pages.
Businesses are growing rapidly. They are using different strategies to connect customers. In this process, marketing is the most important thing. Most people use social media...
Role of Cryptocurrency in Digital Marketing
Role of Cryptocurrency in Digital Marketing
Sonal Trivedi, Reena Malik. © 2021. 11 pages.
Today, the world has become a digital platform where technology has become an important part of day-to-day life. The world is growing at a rapid pace where there is a new...