Maria Antónia Rodrigues

Maria Antónia RodriguesMaria Antónia Rodrigues is a senior lecturer at the Business School of Polytechnic of Porto. She is a Director of BA in Marketing. She has published several papers in Journal of Strategic Marketing, Journal of Services Marketing, Managing Service Quality (the Journal of Service Theory and Practice), European Journal of Applied Business and Management, International Journal of Engineering and Industrial Management, International Journal of Marketing, Communication and New Media, among others. She has published an IGI book. She is a member of CEOS PP, a research Centre of Porto Accounting and Business School of Polytechnic of Porto. She has business experience in services companies.

Publications

Sustainable Consumption Experience and Business Models in the Modern World
Sustainable Consumption Experience and Business Models in the Modern World
Maria Amélia Machado Carvalho, Maria Antónia Rodrigues. © 2024. 257 pages.
In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling...
Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
Maria Antónia Rodrigues, Maria Amélia Carvalho. © 2023. 397 pages.
The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism...
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Maria Antónia Rodrigues, João F. Proença. © 2022. 347 pages.
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of...