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What is User-Generated Content

Handbook of Research on Social Software and Developing Community Ontologies
A term that refers to Web-based content created by ordinary people or users, e.g. pictures posted on Flickr or encyclopedia entries written in Wikipedia. Such “Read-and-Write” applications are key characteristic of the Web 2.0 movement, which encourages the publishing of one’s own content and commenting on or augmenting other people’s. It differs from the “Read-Only” model of Web 1.0, in which Web sites were created and maintained by an elite few. See also personal publishing.
Published in Chapter:
Pedagogical Responses to Social Software in Universities
Catherine McLoughlin (Australian Catholic University, Australia) and Mark J.W. Lee (Charles Sturt University, Australia)
DOI: 10.4018/978-1-60566-208-4.ch023
Abstract
Learning management systems (LMS’s) that cater for geographically dispersed learners have been widely available for a number of years, but many higher education institutions are discovering that new models of teaching and learning are required to meet the needs of a generation of learners who seek greater autonomy, connectivity, and socio-experiential learning. The advent of Web 2.0, with its expanded potential for generativity and connectivity, propels pedagogical change and opens up the debate on how people conceptualize the dynamics of student learning. This chapter explores how such disruptive forces, fuelled by the affordances of social software tools, are challenging and redefining scholarship and pedagogy, and the accompanying need for learners to develop advanced digital literacy skills in preparation for work and life in the networked society. In response to these challenges, the authors propose a pedagogical framework, Pedagogy 2.0, which addresses the themes of participation in networked communities of learning, personalization of the learning experience, and learner productivity in the form of knowledge building and creativity.
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The Dynamics of Social Media Marketing Content and Customer Retention
Content such as images, videos, text, and audio that have been created and posted on social media platforms by unpaid contributors or fans of a brand.
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The Role of Social Commerce Components on the Consumer Decision-Making Process
Information created by users of different online mediums to introduce their ideas and/or experiences aiming to educated or entertain others and shared publicly. This information could be in a text, photo, audio, or video format.
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Higher Education and Web 2.0: Barriers and Best Practices From the Standpoint of Practitioners
Content that is authored by internet users and derives from their participation in online platforms that enable the creation and/or edition of content in a variety of formats (text, audio, video, image).
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Mobile Phones Influence on Journalism Practice in Africa
This is text that comes from the audience, which has now increased in amount due to the audience’s access to mobile and other technologies of information gathering and dissemination.
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Stimuli for the Use of Digital Influencers in the Culture Sector: An Analysis of the Portuguese Context
User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.
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Students' Formal and Informal Information Sources: From Course Materials to User-Generated Content
Refers to content produced by diverse Internet users on web applications that enable users to actively participate, to contribute information, and to share this content with other users. A popular example of an application providing users with user-generated content is Wikipedia.
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Digitally Empowering Women Through Community Radio and Mobile Storytelling in India
This refers to content on media platforms that is created and generated by users, where users are content creators and consumers simultaneously.
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Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
material that comes from standard users who voluntarily create and publish different data, information and content, which is subsequently published and may be of interest to others (Krumm et al., 2008).
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Deconstructing the Role of Consumer Engagement Within Social Media
User-generated content refers to brand-related content that is created and shared online by consumers on social media. Examples typically include incorporating the brand hashtag in social media posts, reviews, forum discussions, and images/videos.
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Human Attitude Towards the Use of IT in Education: Academy and Social Media
Any form of content, such as images, blogs, videos, text and audio, that have been created and posted by consumers or end-users on online platforms and is publicly available to others.
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Toward a Theoretical Model of Authentic and Fake User-Generated Online Reviews
Anything that people create online using social media applications, and can be accessed by others in the online community.
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From the Psychoanalyst's Couch to Social Networks
Any form of content such as blogs, forums, posts, chats, tweets… created by users of an online system or service, often made available via social media websites.
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Practice From Implementing Web 2.0 Tools in Higher Education
Content that was created by internet users and that can assume a multiplicity of formats such as text, video, or music.
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Exploring the Relationship Between Social Media and Social Influence
UGC represents all the ways by which users create and exchange digital content and use social media on the technological basis of Web 2.0.
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Social Media and Social Entrepreneurship
User-generated content can be described by way of any form of content, it can refer to digital images, videos, audio files, statements, tweets, blog discussion form posts, and everything in between which has been generated and placed by amateur contributors or users.
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The Role of WOM in Affecting the Intention to Purchase Online: A Comparison Among Traditional vs. Electronic WOM in the Tourism Industry
Is defined as any type of content that has been created and shared by unpaid contributors. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself.
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Do User-Generated Social Shopping Website Features Contribute to Website Aims?
Refers to content created or distributed by users for example via social media.
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Digital Marketing Tools and Market Trends in the Skincare Industry: Consumer Behavior and Sales Growth Insights
Any form of content, such as text, images, videos, or reviews, that is created and shared by individuals, rather than by professional content creators or organizations.
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Digitalisation in the Tourism and Hospitality Industry: Perspectives of the Supply and Demand Sides
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Celebrity Fans in China: Motives, Characteristics, and Marketing Impacts
Content in forms of text, images, or/and videos on social media, created and shared spontaneously by fans to promote a celebrity or other focus of interest.
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Explaining Participation in Online Communities
The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs, online communities and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as well as articles on any subject, all of which have been traditionally written by editors, journalists and academics in the past. Also called “peer production.”
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Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services
any type of content created and shared by users on digital and social media platforms.
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The Dynamics of Social Media and Value Co-Creation
The content that is created during the process of sharing the views, opinions and information by consumers on the social media platform. It is very difficult to be controlled in the form of views, comments and discussion from posts, blogs, videos, reviews or any other kind of media that is widely accessible to other consumers.
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Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination
Content that is posted in the social media and is being considered as useful electronic word of mouth (e-WOM) among internet users by sharing and interacting with each other.
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User-Generated Content and Consumer Brand Engagement
UGC is any form of digital content users generated and shared online with other users. These contents produced can be viewed and shared by other users of the service or websites.
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Social Media Marketing of Brands in the COVID-19 Pandemic: Exploring the Crisis-Related Content
Non-commercial digital content such as photos, videos, or text created and shared by consumers online.
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Applying Web 2.0 Tools in Hybrid Learning Designs
A term that refers to Web-based content created by ordinary users or members of the general public, e.g. pictures posted on Flickr, videos uploaded to YouTube, or encyclopedia entries written in Wikipedia. Such “Read-Write” applications are a key characteristic of the Web 2.0 movement, which encourages the publishing of one’s own content and commenting on or augmenting other people’s. It differs from the “Read Only” model of Web 1.0, in which Web sites were created and maintained by an elite few. See also personal publishing.
Full Text Chapter Download: US $37.50 Add to Cart
Full Text Chapter Download: US $37.50 Add to Cart
Social Media and User-Generated Content as a Teaching Innovation Tool in Universities
Images, videos, text, or audio files, which are posted online on social networks.
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A Multidisciplinary View of Data Quality
A feature of Web applications that allows participants to add and modify information as contrasted to traditional sources such as publishers or broadcasters.
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Innovative Digital Marketing in Business
User-generated content, also known as user-generated content, audience-generated content, consumer-generated content, user-generated media, user-generated media refers to various types of content that are created by the end consumer.
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Social Tagging and Secondary School Libraries: Insights from the AO3 Framework
Tags, text, images, videos, etc. that have been uploaded by users rather than corporations.
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Instagram as a Learning Space to Introduce Virtual Technology Tools Into Post-COVID Higher Education
Content created outside of professional routines and practices (Kaplan and Haenlein, 2010 AU44: The in-text citation "Kaplan and Haenlein, 2010" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , p. 61).
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Museums on the Web: Interaction with Visitors
Web content that is created by users and shared on various dedicated platforms like Flickr, Youtube, Facebook.
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