This publication seeks to motivate diverse academics, professionals, and researchers to conduct research on the future of marketing science in wholesaling and retailing. Based from the findings of the academic literature insofar it can argued that the future of marketing in wholesaling and retailing will be characterized by a blend of data-driven insights, technological innovation, personalized experiences, and a focus on sustainability and ethics. Success in this evolving landscape will require agility, adaptability, and a deep understanding of evolving consumer preferences and behaviors.
The objectives of the edited book are to explore several continuing trends that reshaping the future of marketing science in wholesaling and retailing, by combining a treatment of general marketing methods and principles.
This publication is an important reference source for academics and researchers in marketing, undergraduate students, postgraduate students, consultants, technology developers and policymakers interested in exploring the future of marketing science in wholesaling and retailing.