Swati Bhatnagar

Swati Bhatnagar is an Assistant Professor in the Marketing Department at the New Delhi Institute of Management. She graduated from Hindu College, Delhi University, and did an MBA from ICFAI Business School, Gurgaon. She earned her Ph. D. from Delhi Technological University. She is also UGC NET qualified. She has a cumulative experience of more than 20 years. She has corporate experience of 5 years with Birla Sunlife and ICICI Prudential AMC Ltd. And academic experience with Amity Business School and New Delhi Institute of Management for over 15 years. Her expertise is in sales, behavioral and structural dimensions of distribution channel management, and emerging areas of marketing analytics. She has presented papers at various national and international conferences and has authored many research papers and chapters in Scopus-indexed journals.

Publications

Revolutionizing Customer-Centric Banking Through ICT
Revolutionizing Customer-Centric Banking Through ICT
Dharmendra Singh, Garima Malik, Swati Bhatnagar. © 2024. 304 pages.
Many developing countries face a significant challenge: their population needs access to essential financial services. This financial exclusion limits their ability to save...
Impact of COVID-19 on Mobile Payments: An Empirical Study From India
Impact of COVID-19 on Mobile Payments: An Empirical Study From India
Supriti Agrawal, Swati Bhatnagar. © 2024. 18 pages.
Digitalization and the phenomenal rise in mobile users has brought revolution in consumer's transactions. Mobile payments are convenient, easy to operate and do not have any...
Can Multiple Channels Coexist?: The Case of the Indian FMCG Sector
Can Multiple Channels Coexist?: The Case of the Indian FMCG Sector
Swati Bhatnagar, Rajan Yadav. © 2022. 17 pages.
As markets mature, businesses adopt the multiple channel strategy to compete head on. With the intention of acquiring new markets and new customers, this strategy appears good...