Benson Ruzive

Benson Ruzive is a PhD student with University of Kwa-Zulu Natal a South African university. He is currently employed by Modern College of Business Science one of the leading institutions of Higher Education in Middle East as a lecturer in the Department of Business and Economics. He has worked for both the private sector and public institutions over the last 30 years. He is a supply chain management expert, with over 25 years experience in both the private and public sectors, apart from lecturing public procurement at undergraduate level.

Publications

AI-Driven Marketing Research and Data Analytics
AI-Driven Marketing Research and Data Analytics
Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, Benson Ruzive. © 2024. 490 pages.
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established...
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Reason Masengu, Stanilas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, Christina Blossom. © 2023. 670 pages.
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable...
Driving Circular Economy Through Sustainable Supply Chain Management: Designing Framework Through Literature Review
Driving Circular Economy Through Sustainable Supply Chain Management: Designing Framework Through Literature Review
Benson Ruzive, Reason Masengu, Chenjerai Muchenje, Badriya Al Balushi. © 2023. 23 pages.
There is varied and uncoordinated agreement on the true meaning of circular economy (CE) and sustainable supply chain SSC among scholars. Nevertheless, this concept is vital...
Social Media Marketing Challenges and New Directions Post COVID-19
Social Media Marketing Challenges and New Directions Post COVID-19
Reason Masengu, Benson Ruzive, Chenjerai Muchenje. © 2023. 18 pages.
The Covid-19 pandemic brought a new phenomenon in the marketing field and practice. Marketers adopted a new information communication technology system for them to be able to...
Blockchain Technology: The Way Forward Towards Transformation for the Banking and Insurance Sectors
Blockchain Technology: The Way Forward Towards Transformation for the Banking and Insurance Sectors
Hesham Magd, Ravi Thirumalaisamy, Benson Ruzive. © 2022. 20 pages.
Blockchain technology has received much attention from academicians and industry practitioners because they perceive that it can contribute to the bottom line of corporations....
Supply Chain in the Eras of Pre and Post COVID-19: A Systematic Review and Framework Development
Supply Chain in the Eras of Pre and Post COVID-19: A Systematic Review and Framework Development
Hesham Magd, Benson Ruzive. © 2022. 28 pages.
Firms have been forced to adopt and/or retract to previously dropped management control strategies such as onshoring. This has come at the backdrop of preventative policies...