Ana Isabel Torres

Ana Isabel Torres holds a PhD in Management Science and MSc in Marketing and Strategy, both from University of Porto, Faculty of Economics. She has been teaching in higher education since 2004. Currently, she is a Professor at the Accounting and Business Administration Institute, University of Aveiro and a researcher at the Laboratory of Artificial Intelligence and Decision Support, Institute for Systems and Computer Engineering, Technology and Science - INESC TEC. Her teaching areas include Marketing Strategy, Digital Economy, Services Management and Digital Consumer Behaviour. She engages in multidisciplinary research that bridges managerial and design-related fields such as digital services management with technology-oriented fields. Her academic work has been published in several leading international scientific publications, such as the British Journal of Educational Technology, Journal of Intellectual Capital, Journal of Revenue and Pricing Management, Management Research, IGI Global, Exploring Service Science (Springer), and in proceedings of international conferences. She has business experience in Marketing Management consultancy across different industries and service sectors, for more than ten years.

Publications

Artificial Intelligence Technologies: Benefits, Risks, and Challenges for Sustainable Business Models
Artificial Intelligence Technologies: Benefits, Risks, and Challenges for Sustainable Business Models
Ana Isabel Torres, Gabriela Beirão. © 2024. 20 pages.
This chapter aims to contribute to the understanding of how artificial intelligence (AI) technologies can promote increased business revenues, cost reductions, and enhanced...
Assessing Customer Interactions With Chatbots in Online Shopping Experiences: An Empirical Study
Assessing Customer Interactions With Chatbots in Online Shopping Experiences: An Empirical Study
Ana Isabel Torres, Catarina J. M. Delgado. © 2023. 21 pages.
Chatbots are website artificial intelligence-based and automated customer support tools to improve the customer experience, to reduce costs, and to improve service quality. This...
Confronting Security and Privacy Challenges in Digital Marketing
Confronting Security and Privacy Challenges in Digital Marketing
Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres. © 2023. 393 pages.
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with...
Trustworthy Artificial Intelligence and Machine Learning: Implications on Users' Security and Privacy Perceptions
Trustworthy Artificial Intelligence and Machine Learning: Implications on Users' Security and Privacy Perceptions
Raquel Maria do Espírito Santo Faria, Ana Isabel Torres, Gabriela Beirão. © 2023. 22 pages.
Artificial intelligence (AI) has altered our world in numerous ways. Although its application has benefits, the underlying issues surrounding privacy and security in AI need to...