Empirical Study of E-Commerce Adoption in SMEs in Thailand

Abstract

It was predicted that in 2004, e-commerce would generate worldwide revenue as high as $6.9 trillion, and the number of Internet users would grow as high as 765 million users in 2005 (CommerceNet, 2003). Though about 40% of online spending originates in the United States, this proportion is predicted to fall to about 38% by 2006, due to increased online spending of residents in Asia and Western Europe (Virgoroso, 2002). In addition, it was expected that online buying in Asia will grow about 89% in 2002 (Virgoroso, 2002), and the Asia Pacific will be the second most profitable, with a value of $1.6 trillion (CommerceNet, 2003).