MLA
Mani, D. R., et al. "Predicting Resource Usage for Capital Efficient Marketing." Encyclopedia of Data Warehousing and Mining, Second Edition, edited by John Wang, IGI Global, 2009, pp. 1558-1569. https://doi.org/10.4018/978-1-60566-010-3.ch239
APA
Mani, D. R., Betz, A. L., & Drew, J. H. (2009). Predicting Resource Usage for Capital Efficient Marketing. In J. Wang (Ed.), Encyclopedia of Data Warehousing and Mining, Second Edition (pp. 1558-1569). IGI Global. https://doi.org/10.4018/978-1-60566-010-3.ch239
Chicago
Mani, D. R., Andrew L. Betz, and James H. Drew. "Predicting Resource Usage for Capital Efficient Marketing." In Encyclopedia of Data Warehousing and Mining, Second Edition, edited by John Wang, 1558-1569. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-010-3.ch239
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