With the ubiquity of sensors and the pervasiveness of Internet, copious amounts of data is being collected every second from a variety of sources. As is wont, the data collected tends to be in diverse formats and at times even incomplete. It is imperative that this data be harnessed to garner useful information about the system under study to facilitate informed decision-making. WIth the advent of globalization, companies world over are striving to lower costs by outsourcing everything but their core competencies. As a result, a typical company interacts with many industry partners such as subcontractors and vendors. As these interactions grow, the product or service exchanges numerous hands thereby complicating the traceability of the product. This is especially important in the agricultural sector where traceability is of utmost importance. Moreover as the system becomes more complicated, it becomes imperative that every possible effort be made to maximize the efficiency of the system. Big data provides numerous affordances to be harnessed for value creation in the form of improved processes. Hence, the application of big data in improving traceability and value creation assume utmost significance in today’s information driven economy.