Topic: Deepfakes and their impact on businesses. Content: This book will serve as a comprehensive guide for businesses, aiming to demystify deepfakes. Areas Covered: Explanation of deepfake technology and its creation process. Potential threats posed by deepfakes to businesses, including reputational damage, financial loss, and manipulation. Strategies for businesses to mitigate deepfake risks, such as implementing detection methods, crisis communication plans, and employee awareness training. Exploration of potential positive applications of deepfakes in the business world.

2. Impact on Research Community:

Increased Awareness: The book can bridge the gap between deepfake research and the business community by presenting complex information in an accessible manner. Identification of Research Needs: By highlighting the challenges faced by businesses, the book can provide valuable insights for researchers to address through improved detection methods and mitigation strategies. Collaboration Potential: The book can foster collaboration between researchers and businesses, encouraging the development of practical solutions to combat deepfakes.

3. Target Audience:

Business Professionals: Owners, managers, and individuals responsible for strategic decision-making within organizations. Security Professionals: IT security personnel and those involved in safeguarding business data and reputation. Public Relations Specialists: Professionals tasked with managing a company's public image and handling potential crises. This book aims to equip businesses with the knowledge and tools necessary to navigate the evolving landscape of deepfakes and protect themselves from their potential dangers.

Coverage:

Coverage forthcoming

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Editor/Author Biographies

Dr Gaurav Gupta has earned a doctorate in the area of Marketing from Punjabi University, Patiala. He has also studied marketing at the prestigious Wilkes University, Pennsylvania, USA. He has got an opportunity to learn about teaching methodologies at IIM-Kozhikode. Prof.Gaurav Gupta has presented his research paper at IIM-Ahmedabad, IIM-Indore, IIM-Bangalore and had been included in paper review panel of many Scopus Indexed Journals. His papers have been published in ABDC listed/Scopus Indexed Journal(s). He is also acting as an Editor with Taylor and Francis Group. He has also presented his research work at University of Ljubljana, Slovenia and Wolkite University, Ethiopia. He is a recipient of various fellowships, those are being awarded by European union and IIM-Bangalore. He got an offer of a doctoral fellowship from ICSSR (Ministry of HRD, India). He has been appointed as a member of Advisory Board for Cleveland Professional University, USA. Presently he is associated with Amity University, Noida. and has worked with Christ University previously. His teaching, training, researching and consulting interests include Brand Management, Marketing Research, Mythology and management, Case writing Also, he has published about half-a-dozen research papers in leading journals and has made presentations at several international/national seminars and conferences.

Sailaja Bohara possesses a well-rounded profile characterized by a blend of teaching and research experiences. With two years of teaching experience and four years dedicated to research, she has demonstrated a commitment to both academia and scholarly inquiry. Her contributions extend beyond the confines of the classroom, as evidenced by her published research papers in numerous prestigious international journals indexed in Scopus, Web of Science (WOS), and other peer-reviewed platforms. Specializing in marketing and human resource management, she brings a depth of expertise to her work in these domains. Her research output is notable, with seven published papers serving as a testament to her scholarly rigor and dedication to advancing knowledge in her areas of specialization. Additionally, her active participation in academic conferences showcases her engagement with the broader scholarly community. She has published 7 research papers and has attended and presented at various conferences and is currently working in Amity University as assistant professor.

Raj K. Kovid is Professor and Head of Department (General Management) in School of Business Studies at Sharda University, Greater Noida. He brings with him a rich working experience of over 25 years in teaching, research and industry. He has earned his PhD degree in the field of Mergers and Acquisitions and Masters in Business Management and Commerce. His teaching and research area includes Corporate Strategy, M&A, Global Strategy, Strategy for Platform Business, Entrepreneurship & Innovation, Corporate Governance & CSR. He has consulted firms with respect to their growth strategies. He has keen interest in the Case Method of teaching and research. He has published research papers and book chapters in journals of repute at national and international level. His cases are available in Harvard Business Publishing and has also conducted case method workshops. Dr. Kovid is regularly invited as an expert in various conferences and workshops.

Kapil Pandla is Professor and Dean at Sharda School of Business Studies, Sharda University, Greater Noida. He is passionate teacher, able administrator and a keen researcher. Prior to joining Sharda University he was Professor and Dean at ISBF (Affiliate Centre of UoL under academic direction of LSE), before that he served IMI Bhubaneswar as Dean, Business Development, NIIT University as Area Director, IFIM (now JagSoM) Bangalore, Gautam Buddha University, Greater Noida, Jaipuria Institute of Management, Noida., Aravali Institute of Management Jodhpur, Management and Commerce Institute of Global Synergy, Ajmer He has conducted various Management, Officers and Faculty Development Programmes on topics such as Gender Sensitisation, Leadership and Team Building, Self-Development, Effective Communication, Effective Teaching Methods (Role Plays, Game, Case Studies etc.) for Government and private sector employees. Trained more than 5000 Managers, Officers and Faculty Members. Wrote several case studies and research papers in national and international journals. Write up of Case study titled ‘Recruitment Fiasco published in Economic Times and available on “Case Centre and Case study titled “Honda Crisis: Lessons to be learnt” on industrial relations was adjudged as one of the best case by the editorial board amongst various entries from countries like France, Germany, Thailand, Malaysia, Sri Lanka etc. There is one patent in his name. Currently he is working on ICSSR Funded project as Project Director. He is also on the Board of Advisors, Confederation of Education Excellence (CEE)

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